Partner benefits
- Get access to real-time, discounted net rates for packaged leisure travel
- Fully automated online web booking solution
- Book online 24/7 with immediate confirmation
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Terms & Conditions
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Terms and Conditions
This Palazzo Versace Dubai Partner Program Agreement (the "Agreement") sets forth the terms and conditions of participation in Palazzo Versace Dubai’s Partner Program, and is effective as of the date that Palazzo Versace Dubai advises that the application submitted by a wholesaler/Tour Operator ("Company" or "You") has been accepted and an ID Number ("ID") has been assigned to Company.
- Applicability of Agreement
- Palazzo Versace Partner Program provides qualified wholesalers/Tour Operator with a Palazzo Versace Dubai ID that provides access to FIT (Free Independent Traveler) net wholesale rates. ID members have access to net FIT rates via Palazzo Versace Dubai’s on line booking portal: www.versacehotelpartners.com
- If Company has a separately negotiated preferred corporate level contract with Palazzo Versace Dubai International for wholesale rates, the terms and conditions of that separately negotiated contract will control and prevail over any conflicting terms in this Agreement.
- DEFINITIONS: Capitalized terms not defined with the body of this Agreement shall have the following meanings:
"Best Available Rate" means, with respect to any guest room at a Participating Hotel, the published room rate for such guest room type made available to the general public at the time of booking on any website operated by Palazzo Versace Dubai (but not including any of the following: promotional rates made available only through channels owned by Palazzo Versace Dubai or Participating Franchisees, specially negotiated rates, corporate rates, group rates, and rates that require qualified proof of membership in a specific third-party company or organization, such as AAA rates and government rates). The Best Available Rate is a real-time, yieldable rate set at the discretion of the Participating Hotels, is subject to change by the Participating Hotels, and varies with supply and demand.
- "Channels" means, collectively, any mechanism (e.g., websites, xml feeds or call centers), through which Company markets either the Rooms to other wholesalers or Dynamic Packages directly to Customers.
- "Customer(s)" means the end user individual consumer who books a stay in a Room that was reserved directly or indirectly through the marketing of such Room by Company.
- "Dynamic Package" means two (2) or more substantial travel-related components (such as air, hotel, cruise and car), each of material value when compared to the other parts of the bundle, made available to Customers for bundled booking in a manner in which the applicable Unpublished Rate will at no time be visible, apparent or known to Customers. As it pertains to Rooms.
- "Room(s)" means any guest room at a Participating Hotel made available to Company at a special discount rate in accordance with the terms of this Agreement for the ultimate purpose of being booked by Customers as part of a Dynamic Package or as Room Only (unbundled), as applicable.
- "Static Rate FIT Agreement" means those separate direct contracts for the distribution of static net rate/hotel room allotment inventory between Company and a particular Participating Hotel which were negotiated directly between Company and the Participating Hotel.
- "Taxes" means, sales, use, excise, VAT, lodging, rental or other similar taxes or governmental fees imposed on the sale, booking or rental of hotel room accommodations and on any amounts received pursuant to this Agreement.
- "Unpublished Rate(s)" means collectively any Rate made available to Company pursuant to the Palazzo Versace Dubai Wholesaler Program. Unpublished Rates are "real-time", yieldable at the discretion of the Participating Hotels, subject to change by the Participating Hotels, vary with supply and demand, and shall be made known and available to Company via the Palazzo Versace Dubai online booking portal.
- "Yieldable" means that room availability will vary with supply and demand and that a participating hotel is not obligated to provide any minimum number of available rooms on any date.
- ID Assignment & Renewal
Upon review, qualification and acceptance of the Program Application, Palazzo Versace Dubai will issue an ID. Your ID must be used for all individual bookings in order for you to receive access to Unpublished Rates and credit toward annualized production requirements. Palazzo Versace Dubai has no other means to identify you without your ID. Your ID will automatically be attached to any booking made via Palazzo Versace Dubai’s online booking portal: www.versacehotelpartners.com
- Your ID status will be re-authorized annually. Renewal is conditional upon, among other things: (i) Your acceptance and adherence to the then-current version of these Terms and Conditions; and (ii) Annual or annualized production of at least 50 (FIT) room nights.
- FIT Rate Availability The Partner Program offers qualified wholesalers and tour operators access to FIT wholesale rates at Participating Palazzo Versace Dubai hotels worldwide.
FIT rates are to be used solely for individual leisure travel (less than 10 rooms per night).
- Rates do not apply to business travel, meetings, conferences or groups. Any reservation found to be for a convention/conference attendee at a Hotel with an official housing block for a convention or conference will, at the option of Hotel, be changed to the lowest available convention/conference rate or be cancelled by Hotel without any refund or liability of Hotel or Palazzo Versace Dubai.
- Rates must be packaged with other travel components as part of a Dynamic Package per paragraph 4 "Rate Rules" and are never to be sold unpackaged to the consumer.
- Blackouts, restrictions, special event policies, and minimum stays may apply. Guarantee and cancellation policies vary by Hotel.
- Reservations must not be placed by any party other than you or authorized employees within your Company.
- Reservations and rates are always subject to availability and are fully yieldable by a Participating Hotel. Blackouts, restrictions, special event policies, and minimum stays may apply. Guarantee and cancellation policies vary by Participating Hotel.
- It will be your responsibility to inform the guest of Participating Hotel’s cancellation policy and to remit payment to the Participating Hotel in the event of a no show if the room was not cancelled before the deadline set by the Hotel.
- Guests do not receive Palazzo Versace Dubai Rewards points for the room and tax portion of their stay.
- FIT Rates
Company will have access to the unpublished FIT Rates using its ID on the on line booking portal. FIT rates offered will be net, non-commissionable and be offered at a discount off of Hotel’s Best Available at the time of booking.
- Room availability will vary with supply and demand and Hotels are not obligated to provide any minimum number of available rooms on any date.
- No commission shall be due or payable by Palazzo Versace Dubai or any Participating Hotel in connection with the booking or consumption of rooms hereunder.
- Static FIT Rates negotiated by Company directly at the property level will not appear on the booking portal.
- Rate Rules

- You will, and will cause any Channels you work with directly or indirectly to, make Hotel’s guest rooms available to the end-user customer:
Only as part of a Dynamic Package.
- Strictly for transient leisure travel only (for example, not for business travel group travel oriented channels or for convention/conference attendees)
-
You will not, and will not permit any Channels you work with directly or indirectly to:
- Make Hotel’s guest rooms available to the end-user customer as an unpackaged, room-only product.
- Market Hotel’s guest rooms as an unpackaged, room-only product on on-line (e.g., internet based) channels, or any other interactive channels including mobile devices that the end-user customer can access, this includes but is not limited to online travel agents, opaque sites, group buying, loyalty or points redemption programs, flash sales, social commerce and daily deals sites and applications.
- Make Hotel’s guest rooms available through any Global Distribution System ("GDS").
- Share Company’s ID or Username and password with any person or entity other than authorized employees within your Company.
- Disclose to the end-user customer the Unpublished Rate at which Hotel provided you the guest room.
- Company shall not offer or sell rooms in a manner that discloses, directly or indirectly, the Unpublished Rates to the Customer or any other party. Company shall also not disclose to the Customer or any other party the rate for any component (including airfare) that is included in a Dynamic Package. If Company does disclose or publish any rate associated with a room that is offered as part of a Travel Package, Company will indemnify and hold Palazzo Versace Dubai and the Hotel harmless from and against any claims, losses and costs caused thereby, including, without limitation, any claims by consumers under Palazzo Versace Dubai’s Look No Further.
- Make any false, misleading or deceptive claims that you offer specially discounted rates on Hotel’s inventory, or advertise that you have the lowest price available, substantial discounts, online exclusive rates, exclusive savings, or comparable statements for Hotel’s guest room inventory.
- You will, and will cause any Channels you work with directly or indirectly to, make Hotel’s guest rooms available to the end-user customer:
- Additional Charges and Taxes
Company shall advise all customers who purchase rooms at participating properties that they are responsible for all incidental charges that may be incurred during the course of their stay at the property including, without limitation, charges for extra person, extra bed, mini-bar, room service, movies, internet access, telephone, and health club use.
- Unpublished Rates may not include all charges (such as resort charges and other automatic property charges) and state/local taxes applicable to the room. It is the sole responsibility of Company to clearly and conspicuously disclose to the customer in advance of booking all mandatory applicable charges specified by the applicable Participating Hotel, and whether or not such items are inclusive of, or in addition to, the price charged by Company for the Dynamic Package, and that the Customer is responsible for the payment of any additional charges. Any failure by Company to comply with the requirements specified in this paragraph and/or applicable laws and regulations, including, without limitation, any administrative, judicial or governmental requirements, mandates or orders, regarding disclosure of all applicable fees, charges or state/local taxes shall constitute a material breach by Company.
- Company is responsible for determining and remitting all applicable taxes on the Rates paid, and will defend and indemnify Hotel Chain and Hotels from and against any claims asserted by any governmental entity that taxes were not appropriately paid.
- Billing Company will be required to guarantee payment of all reservations with a valid credit card, unless alternative arrangements have been approved between an individual hotel, Company and by Palazzo Versace Dubai International. Any vouchers from Company shall act as room confirmation only. Cancellation policies apply to all reservations and will be available to Company for review prior to making a reservation at the applicable participating property.
- Palazzo Versace Dubai’s Remedies for Company’s Failure to Comply with Terms and Conditions & Termination Policies Palazzo Versace Dubai reserves the right to suspend or cancel the Wholesaler Program, including online booking portal at any time with 30 days’ notice. Notification will include, but not be limited to messaging on the booking portal and / or any applicable Wholesaler Program web pages.
- Compliance with the terms and conditions of this Agreement is a mandatory prerequisite for utilizing Palazzo Versace Dubai-issued ID to gain access to Program Rates, using those rates to make guest reservations for Rooms on behalf of Hotels. Any violation of this Agreement may result in any or all of the following:
Your expulsion from Palazzo Versace Dubai’s Wholesaler Program;
- Termination of any agreements you may have with individual Hotels;
- Palazzo Versace Dubai’s and/or individual Hotels’ refusal to honor guest reservations booked through your organization.
- Terms for Static FIT Rate Agreements Only:
- Either party may terminate a Static FIT Rate Agreement at any time upon 30 days’ written notice to the other party.
- Hotel reserves the right to cancel, with notice, any booking made in breach of your obligations.
- Any breach by you of obligations under your obligations will be a material breach of the Static FIT Rate Agreement, resulting in an immediate suspension or termination of the Static FIT Rate Agreement, as solely determined by Hotel, in Hotel’s reasonable judgment. Each party shall inform the other of any violations of the Static FIT Rate Agreement of which it becomes aware.
- Upon termination of the Static FIT Rate Agreement, Hotel and you will continue to honor the terms of the Static FIT Rate Agreement with respect to any booking made prior to the termination date for dates following the termination date, unless termination occurred due to a monetary breach.
- Compliance with the terms and conditions of this Agreement is a mandatory prerequisite for utilizing Palazzo Versace Dubai-issued ID to gain access to Program Rates, using those rates to make guest reservations for Rooms on behalf of Hotels. Any violation of this Agreement may result in any or all of the following:
- Insurance Participating Hotel will procure, maintain and keep in full force and effect during the term of this Agreement adequate insurance coverage (including public liability or commercial general liability insurance and property) as required by law with a reputable company.
- Indemnification Company and Palazzo Versace Dubai shall indemnify, defend and forever hold each other (including their respective parents, subsidiaries or entities under common ownership or control, and all of their respective present and former officers, members, shareholders, directors, employees, representatives and agents, and their successors, heirs and assigns) ("Indemnitees"), harmless from and against any and all third-party losses, liabilities, claims, costs, damages and expenses (including, without limitation, fines, forfeitures, reasonable attorneys' fees, disbursements and administrative or court costs) arising out of (i) any breach by a party of its representations, warranties and covenants in this Agreement or (ii) any negligent act or omission or alleged negligent act or omission on the part of a party in the performance of, or failure to perform its obligations under this Agreement. Company acknowledges and agrees that (a) Palazzo Versace Dubai shall not be responsible and shall not have any liability to Company or any third party for the acts, errors, omissions or conduct of (including any failure to comply with this Agreement by) any Participating property that is not majority-owned and controlled by Palazzo Versace Dubai, (b) Company's sole recourse for any claims it may allege to have under this Agreement relating to Participating properties not majority-owned and controlled by Palazzo Versace Dubai shall be directly against the respective owners or controlling entities of such participating property and (c) Company's indemnity shall cover (i) any third party claim that any Company website or any part or component thereof violates any applicable law or regulation or infringes upon or misappropriates any third party's intellectual or proprietary rights or violates a third party's rights of privacy, (ii) any claims arising out of or relating to Company's failure to pay any applicable taxes due on amounts charged or collected by Company, or (iii) any claims or costs, including reimbursement for waiver of or non-collected mandatory charges including resort fees or other automatic property charges, due to the failure of Company or any of its Customers to clearly and conspicuously disclose to the consumer in advance of booking all mandatory fees and charges including resort fees or other automatic property charges.
- Limitation of Liability EXCEPT FOR LIABILITY OF A PARTY ARISING OUT OF ANY BREACH OF ITS CONFIDENTIALITY OBLIGATIONS HEREUNDER, AND WITHOUT LIMITING THE INDEMNITY OBLIGATIONS OF ANY PARTY UNDER THIS AGREEMENT, IN NO EVENT SHALL ANY PARTY BE LIABLE TO THE OTHER PARTY FOR ANY INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES ARISING OUT OF OR IN ANY WAY CONNECTED WITH THIS AGREEMENT OR THE PERFORMANCE OR NON-PERFORMANCE OF THIS AGREEMENT, WHETHER BASED ON CONTRACT, TORT, STRICT LIABILITY OR OTHERWISE, EVEN IF IT HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES
- Safety, Security & Laws Participating Hotels undertake to comply with all relevant laws, regulations and codes of practice including without limitation, those relating to hygiene, fire, safety and security of persons, planning, permits and licensing for the provision of the accommodation. Hotels will maintain the necessary permits and licences for operating the premises in accordance with applicable legal provisions and regulations.
- Confidentiality "Confidential Information" means the Unpublished Rates provided by a Participating Hotel and the terms and conditions of this Agreement. Each party will maintain this Confidential Information in the strictest confidence and will limit access to those of its employees, officers, and agents with a need to know such Confidential Information for the performance of obligations hereunder. Confidential Information may be disclosed in response to a subpoena or other legal process, to the extent the subpoena or legal process compels disclosure of such Confidential Information and the other party is informed of such disclosure. Furthermore, the Confidential Information may be disclosed in a dispute resolution matter between you and Hotel regarding matters arising from this Agreement. Neither party will make or issue any public statement or announcement regarding the existence or content of this Agreement without the prior written consent of the other.
- End-user Customer Information "End-user customer Information" means the first and last names, addresses, phone numbers and other personal data of any individual booking a guest room. You and Hotel will comply with all applicable laws regarding the collection and sharing of end-User customer Information. Hotel may use any end-User customer Information in accordance with the policies of Palazzo Versace Dubai International, Inc. ("Palazzo Versace Dubai").
- Compliance with Law Company agrees to perform its obligations under this Agreement in compliance with its privacy policy and all applicable federal, state and local laws governing this Agreement, including any rules, regulations or requests of the U.S. Department of Homeland Security.
- Miscellaneous.
Governing Law. This Agreement and all matters or issues related hereto shall be governed by the laws of the State of New York without regard to its choice of law rules.
- Assignment. Neither this Agreement nor any rights or obligations hereunder may be assigned, pledged, delegated or otherwise transferred, in whole or in part, by Company, without the prior written consent of Palazzo Versace Dubai.
- Relationship of Parties. Neither this Agreement nor the cooperation of the parties contemplated hereunder shall be deemed or construed to create any partnership or joint venture between the parties.
- Public Communications. Company shall not make or issue any public statement or announcement regarding the existence or the content of this Agreement, without the prior written consent of Palazzo Versace Dubai.
- Severability. The invalidity or unenforceability of any provision of this Agreement shall not affect the validity or enforceability of any other provision of this Agreement. In the event that any provision of this Agreement is determined to be invalid, unenforceable or otherwise illegal, such provision shall be deemed restated, in accordance with applicable law, to reflect as nearly as possible the original intentions of the parties, and the remainder of the Agreement shall be in full force and effect.
- Survival. The obligations of the parties under this Agreement that by their nature would continue beyond expiration, termination or cancellation of this Agreement shall survive any such expiration, termination or cancellation.
- Waiver. No term or condition of this Agreement shall be deemed waived, and no breach shall be deemed excused, unless such waiver or excuse is in writing and is executed by the party against whom such waiver or excuse is claimed.
- Intellectual Property You will not use any Intellectual Property of Palazzo Versace Dubai granted by participating hotel (i) in any radio, television or internet marketing or advertising, and (ii) in a manner that, in Hotel’s sole determination, is disparaging or that otherwise could reasonably be expected to have an adverse impact on the goodwill associated with the Licensed Content, diminish their value, or the corporate image, business or reputation of Palazzo Versace Dubai or Hotel. You agree that the Licensed Content is the sole and exclusive property of Palazzo Versace Dubai, Hotel, or their affiliates. Further, you acknowledge that you will not acquire any interest in the Licensed Content or the goodwill associated with the Licensed Content by virtue of this Agreement or your use of the Licensed Content. Any work product generated in conjunction with the Licensed Content hereunder shall be deemed a "work for hire" owned exclusively by Hotel. In any event, you hereby assign any right you may have in such work product to Hotel.Except as reasonably necessary to fulfil its obligations under this Agreement, you will not use, copy, or distribute Licensed Marks and Licensed Content without Hotel's prior written approval in each instance. you shall not make any changes to the Licensed Content without Hotel’s prior written approval (not to be unreasonably withheld). You shall immediately cease any use of Licensed Marks and Licensed Content in violation of this Section or upon the written request of Hotel. Any breach of this clause shall entitle Hotel to terminate this Agreement immediately without prejudice to any other rights or remedies that it may have against you. You will not use, copy, distribute or scrape any Licensed Content or intellectual property belonging to Hotel, Palazzo Versace Dubai or any of their affiliates not expressly authorized by Hotel by written prior approval. Onward Distribution.
- Wholesaler/Tour Operator can only provide Room and rate information directly to retail travel agents and must package the Room and rate information together with air, rail, transfers, tours and cruises to ensure that as part of the total package the room rate remains opaque.
- Wholesaler/Tour Operator shall ensure that Room and rate information is not provided to Other Channels as room only via online (e.g. internet based) channels, or any other interactive or electronic channels, including without limitations mobile devices that the end-user customer can access, Online Travel Agencies (OTA’s), Opaque Sites, Group Buying, loyalty or points redemption programs, Flash Sales, Social Commerce and Daily Deals sites and like applications.
- Wholesaler/Tour Operator shall provide the Rooms Information to Guests who are booking transient leisure travel only, or to Other Channels that are in the transient leisure segment only. Wholesaler shall not provide room information on its Channels or Other Channels directed to (i) business travel or group travel including for persons attending group or convention events scheduled at a Participating Hotel; and/or (ii) booking that exceeds 9 or more Rooms in a single booking or single session (collectively, "Invalid Bookings").
- Wholesaler/Tour Operator shall ensure that Room Information is not provided on its Channels or on Other Channels through any GDS.
- Wholesaler/Tour Operator will discontinue providing Hotel Company rate and Room Information to particular Channels or Other Channels, including but not limited to rate shopping / meta search sites (such as Trivago.com.com) immediately when requested by Hotel Company in its discretion at any time.
- Wholesaler/Tour Operator must not and shall ensure that the Other Channels must not make any false, misleading or deceptive claims that it offers specially discounted rates, or advertise that it has the lowest price available, substantial discounts, online exclusive rates, exclusive savings, or comparable statements for Hotel Company’s Rooms.
- Hotel Company will notify the Wholesaler/Tour Operator if an Exception to the above terms occurs. In such circumstance, the Wholesaler will immediately suspend further offer of any Rooms to the offending Channel or Other Channel involved until the Exception is confirmed resolved by Hotel Company.
- Marketing Guidelines Palazzo Versace Dubai has defined "Standards and Guidelines for Online Marketing", attached, including Content Guidelines, Online Advertising Guidelines, Keyword Buying, Paid Search, Search Engine Optimization, Social Media & Commerce and Spyware & Other Automated Tools (collectively, "Guidelines"). These Guidelines are hereby incorporated herein and made a part of this Agreement. You will, and will cause any companies you works with directly or indirectly with to, review and fully comply with these Guidelines. "Standards and Guidelines for Online Marketing" may be altered by Palazzo Versace Dubai at any time at its sole and only discretion and are viewable at www.Palazzo Versace Dubaiwholesalers.com.
- Acknowledgement of Agreement Completing the Wholesaler Program Application and/or making a guest reservations for any Hotel Rooms using Program Rates, constitutes acknowledgement of these Terms and Conditions and agreement by you to abide by them.
- Collateral Request
. Brochures, photos, and detailed information are available by request from the individual Hotels in your packages. Logos cannot be used without proper authorization from the Hotel or corporate contact.
Scope
Palazzo Versace Dubai International, Inc., on behalf of itself and its affiliates ("Palazzo Versace Dubai"), has established these Standards & Guidelines For Online Marketing ("Guidelines") in connection with the use of all trademarks owned by Palazzo Versace Dubai, and close variations of those marks (such as misspellings), including the following Palazzo Versace Dubai brand names: Palazzo Versace Dubai; JW Palazzo Versace Dubai; Renaissance; Autograph; EDITION; AC Hotels; Courtyard; Residence Inn; Fairfield Inn; TownePlace Suites; Springhill Suites; Palazzo Versace Dubai Vacation Club; Ritz-Carlton; Palazzo Versace Dubai Executive Apartments; Gaylord Hotels, and Moxy Hotels. Each person, company, travel intermediary, and travel agency that (1) is authorized through a direct agreement with Palazzo Versace Dubai, or by virtue of membership in an affiliate program or travel agency accreditation, to book or sell hotel accommodations of any Palazzo Versace Dubai brand; and (2) uses the Internet or mobile devices to market and/or enable the booking or sale of hotel accommodations ("Online Travel Company") must comply with these Guidelines. These Guidelines may be amended from time to time by Palazzo Versace Dubai.
These Guidelines do not set or control in any way the pricing or pricing level at which Online Travel Companies book or sell hotel accommodations of any Palazzo Versace Dubai brand.

- Content Guidelines These Content Guidelines apply to websites, mobile websites, mobile applications and individual web pages of an Online Travel Company used for marketing and/or displaying hotel accommodations of any Palazzo Versace Dubai brand. They also apply to content used within advertisements that direct traffic back to Travel Company websites or mobile products.
- Hotel information and rates listed must comply with Palazzo Versace Dubai’s Look No Further Best Rate Guarantee and all other Palazzo Versace Dubai advertising standards outlined within these Guidelines. The Online Travel Company may not make any false, misleading or deceptive claims that it offers specially discounted rates on Palazzo Versace Dubai inventory that are not made available by Palazzo Versace Dubai through other authorized Palazzo Versace Dubai channels. This includes but is not limited to the following phrases in connection with Palazzo Versace Dubai trademarks: "substantial discounts," "online exclusive rates," or "exclusive savings."
- An Online Travel Company may not make any false, misleading, or deceptive claims in connection with the use of any Palazzo Versace Dubai trademark, including phrases such as "save 70%," or "special rates." This includes the use of "discounting" language in relation to Palazzo Versace Dubai brands (for example, "cheap Palazzo Versace Dubai rooms" or "discounted Renaissance rooms").
- Each web page containing a Palazzo Versace Dubai trademark should clearly indicate that the Online Travel Company is the provider of the website. In the event an Online Travel Company develops a private label site for a third party, the third party must be identified on the site consistent with the foregoing. There may not be a statement, either express or implied, that the website is an "official Palazzo Versace Dubai website" or that Palazzo Versace Dubai is associated with or has endorsed the website or mobile product.
- Without the prior written permission of an authorized Palazzo Versace Dubai representative, a website may not use any Palazzo Versace Dubai trademark in any part of a URL path, including but not limited to one or more domain name(s).
- An Online Travel Company may not, whether manually or via an automated tool, monitor, download or copy any content, photograph(s), or graphic design(s) from Palazzo Versace Dubai’s web or mobile sites without the permission of an authorized Palazzo Versace Dubai representative.
- An Online Travel Company may not, whether manually or via an automated tool, copy, scrape, frame, mirror or otherwise incorporate any content from Palazzo Versace Dubai’s web or mobile site into any other website or for re-use or publishing online without the permission of an authorized Palazzo Versace Dubai representative.
- Online Advertising Guidelines These guidelines apply broadly to the use of Palazzo Versace Dubai trademarks and trade names within both web and mobile environments for ALL forms of online advertising, including but not limited to the following areas:

Search engine marketing
- Contextual Advertising
- Targeted display advertising (including site retargeting)
- Travel/meta/comparison search sites
- Mobile marketing (including display ads, applications, SMS communications)
- Social media
- An Online Travel Company may not bid on keyword terms, or contextual category terms containing Palazzo Versace Dubai trademarks or common misspellings of Palazzo Versace Dubai trademarks, whether alone or in conjunction with other terms within web or mobile devices.
- An Online Travel Company may not bid for preferential positioning– or become the primary (or sole) listing-- on ads appearing against Palazzo Versace Dubai’s trademarks and trade names.
- An Online Travel Company may not use ANY Palazzo Versace Dubai trademark or common misspelling in the text, title, images or display URL of ANY web-based or mobile advertisement, or any SMS communication.
In addition to the use of marks outlined in Section II, the following specific guidelines apply to each marketing tactic:
Paid Search
These Paid Search Guidelines apply to an Online Travel Company’s use of paid search or contextual advertising or other forms of online targeted advertising offered by companies operating:
- Search engines, e.g., Google, Yahoo!, Bing, Baidu;
- When purchasing generic, lodging-related keywords (e.g. "hotel", "New York hotels", etc.) on open-ended, non-exact match types such as "broad match" or "phrase match", the advertiser must list all of Palazzo Versace Dubai’s trademarks and common misspellings as negative keywords in order to prevent their ads from appearing as a result of a search for Palazzo Versace Dubai branded hotels. For example, a search for a Palazzo Versace Dubai hotel using search terms such as "Palazzo Versace Dubai Atlanta hotels" or "Courtyard Atlanta hotels" could trigger a non-Palazzo Versace Dubai ad to appear if "Atlanta hotels" was originally purchased and "Palazzo Versace Dubai" and "Courtyard" were not included in the corresponding negative keyword list. Negative keywords should be set at the highest level possible within search engine accounts/campaigns to ensure the negative strategy applies to each keyword.
Search Engine Optimization (SEO) Guidelines These SEO Guidelines apply to websites and individual pages of an Online Travel Company that markets and/or displays hotel accommodations of any Palazzo Versace Dubai brand and uses search engine optimization tactics in order to gain rankings in natural search results on keyword terms that contain any Palazzo Versace Dubai trademark.
- Meta data and Title Tags: Websites may not employ repetition of Palazzo Versace Dubai-related keywords (keyword stuffing) within meta dataor site content for the purpose of skewing search results.
- Deceptive redirects (cloaking): Websites may not present one type of page content to the search engines to achieve rankings on a Palazzo Versace Dubai-related search, but redirect users to another page that contains different or unrelated content.
- Hidden or invisible text: Websites may not place Palazzo Versace Dubai-related keyword rich text on a page that is the same color as the background, such that it is hidden from a visitor’s view but not from search engine spiders.
- Google Places and other local listings: Websites may not submit/claim Palazzo Versace Dubai hotel listings within any local services/products and directories.
Social Media & Commerce Guidelines The Social Media & Commerce Guidelines apply to an Online Travel Company’s use of social media advertising or other forms of online targeted advertising offered by companies such as: Facebook, LinkedIn, Foursquare, RenRen, Groupon, Living Social, etc.
- An Online Travel Company may not create social media accounts (such as Facebook Fan pages, Twitter accounts, etc.) that include Palazzo Versace Dubai trademarks.
- ’Like’ or ‘share’ button functionality may not be used by Online Travel Company to promote Palazzo Versace Dubai hotel content within the Online Travel Companies website or mobile site without Palazzo Versace Dubai’s permission.
- A hashtag is a tag used on the social network Twitter as a way to annotate a message (Ex: #yourhashtag), and are commonly used to show that a tweet, a Twitter message, is related to an event or conference. Re-tweeting, using Palazzo Versace Dubai’s hashtags, or public messaging Palazzo Versace Dubai’s social forums (twitter handles, blogs, walls) may not be done by Online Travel Companies, whether on their website or owned social media forums, without Palazzo Versace Dubai’s permission.
- An Online Travel Company may not further discount or provide incentives on the purchase of Palazzo Versace Dubai rooms & rates within Group Buying, Flash Sales, Social Commerce and Daily Deals sites and applications.
- Spyware and Other Automated Tools These Spyware and Other Automated Tools Guidelines apply to an Online Travel Company’s use of online software applications that (a) fall under the general categories of "spyware", "adware", or "malware", as those terms are generally defined in the industry; or (b) extract data or content from Palazzo Versace Dubai.com.
. An Online Travel Company may not use or download onto a user's computer any (i) spyware, adware, malware or similar tool; or (ii) toolbars or other navigational elements that integrate with or frame Palazzo Versace Dubai.com and are designed to divert traffic from Palazzo Versace Dubai.com to competitive sites.
- Enforcement
First violation: Once Palazzo Versace Dubai has notified an Online Travel Company in writing that it or its affiliate has violated any of these Guidelines, the Online Travel Company must take the following steps, or have its affiliate take the following steps, to remedy the violation within thirty days of the date of the written notice:
- For violations of the Online Advertising Guidelines (including paid search, contextual or targeted ads, mobile ads, social media & commerce, and spyware), by disabling non-conforming links, ads, automated tools, social media accounts or web pages, or by making appropriate changes to each link, ad text, ad title, account or web page and applicable automated tools.
- For violations of Site Content Guidelines and SEO Guidelines, by making appropriate website changes.
-
Subsequent violations: Following a second violation by an Online Travel Company, or failure to remedy a previously identified violation, Palazzo Versace Dubai reserves the right to temporarily suspend or permanently revoke (i) its authorization to book or sell hotel accommodations of any Palazzo Versace Dubai brand; and/or (ii) payment of commissions for stays that result from bookings made following the second violation.
With respect to second violations of these Guidelines or failure to remedy a previously identified violation by an affiliate in an Online Travel Company’s affiliate network, within 3 business days of receipt of written notice from Palazzo Versace Dubai, the Online Travel Company that maintains the affiliate network shall terminate the affiliate’s ability to advertise or sell hotel accommodations of any Palazzo Versace Dubai brand until further authorization by Palazzo Versace Dubai. Palazzo Versace Dubai reserves the right to take appropriate legal action against all parties that violate its intellectual property rights, including trademark and copyright.
- Content Guidelines These Content Guidelines apply to websites, mobile websites, mobile applications and individual web pages of an Online Travel Company used for marketing and/or displaying hotel accommodations of any Palazzo Versace Dubai brand. They also apply to content used within advertisements that direct traffic back to Travel Company websites or mobile products.